HarperCollins, Goodreads & PRH on How the Book Discoverability Game Has Changed
Ultimately, the panel hit home for me a truth we've discussed here quite a bit on Book Business -- reader data is crucial for solving problems of discoverability. Publishers can collect that data in a number of ways but by far the most effective is creating a direct channel to interact with the reader, ie. through a newsletter, website, social platform, or ecommerce shop. HarperCollins has experimented with a number of new platforms, from its ebook discount newsletter Bookperk to specialized ecommerce sites. And Tribelli actually spoke with Book Business about those initiatives in our Data Issue last winter. It's a worthwhile read and I believe offers a glimpse into the future of book marketing and provides a number of solutions for the digital discoverability problem.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.