HarperCollins Named Publishing Innovator of the Year
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Building a Community
Before community-building and interactive content were even buzzwords, HarperCollins was taking advantage of both. Its First Look program was launched in October 2003, and provides consumers a chance to win bound galleys of a book’s content several months before the book is published, “and then they provide review content that we put on our site,” explains Pittis. “It’s a very, very popular program,” she says, which now has more than 50,000 members.
0 Comments
View Comments
E
Noelle Skodzinski
Author's page
Related Content
Comments