HarperCollins Named Publishing Innovator of the Year
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Connecting consumers frequently with information about authors and providing them with access to book content is already paying off. “We’re seeing great results in increased page views and in viral pass along—25 percent of visitors are telling friends, and 20 percent of our inbound traffic to Browse Inside is coming from viral marketing,” Pittis explains. “If ever there was an age of the superfan in the book business, this is it. Their value is now directly measurable!”
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Noelle Skodzinski
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