HarperCollins Named Publishing Innovator of the Year
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The company’s Author Tracker program, which Pittis estimates is 8 years old, enables consumers to sign up to receive automatic e-mail alerts with news and information about their favorite authors, such as alerts about author appearances or forthcoming books. “It’s something that’s been widely emulated,” says Pittis. “Virtually every other publisher followed us in creating a program like that or a capability like that. And we did it even before, I think, Barnes & Noble had anything like that. So, it is an example of where we were doing this stuff a long time ago.”
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Noelle Skodzinski
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