HarperCollins Named Publishing Innovator of the Year
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E-newsletter communication has been and remains a significant part of Harper-Collins’ marketing efforts. Pittis says that more than 1 million people worldwide have signed up for the Author Tracker program. The company also creates “20 to 25 e-newsletters that go out regularly, and about another 10 that go out maybe quarterly,” she adds. The bulk of the enewsletters are primarily imprint- and genre-focused. “It’s something that we’re constantly reviewing and thinking about ways to scale more effectively. So, we’re talking about ways to communicate more effectively with consumers about genre areas, so that we’re automatically notifying people who [for example] have said that they read history books.”
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Noelle Skodzinski
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