Creating Online Products with Bottom-Line Impact
Haworth Press embarks upon A major e-book endeavor, bundles digital content, offers RSS feeds and more.
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John Gartner
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“You have to calculate your anticipated ratio in the drop off in existing revenue versus what you can gain tomorrow,” he says.
Creating aggregations of content for online products also can inspire publishers to create additional print products, Hall says. Based on its evaluation of the potential for selling aggregated content, Haworth is now considering printing annual anthologies of the related journals that would be based on the company’s suites of content.
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