Creating Online Products with Bottom-Line Impact
Haworth Press embarks upon A major e-book endeavor, bundles digital content, offers RSS feeds and more.
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John Gartner
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Haworth mollifies readers’ demand for current content by previewing forthcoming articles on its Web site. After a quarterly journal goes to page layout, the company posts pre-publication galleys that only subscribers can access.
By adding a news brief section or column, niche publishers can address timely topics and also attract readers to their Web sites, Hall says. To remain topical with current research in library science, Haworth publishes a column by archivangelist Stevan Harnad of the University of Quebec at Montreal on its recently developed Web site on the topic.
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John Gartner
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