Creating Online Products with Bottom-Line Impact
Haworth Press embarks upon A major e-book endeavor, bundles digital content, offers RSS feeds and more.
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John Gartner
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Haworth had a few years’ experience with digital files and producing Web-ready files such as PDFs when it decided to create electronic versions of its journals five years ago. Initially, its electronic strategy only included providing free online versions of its content to subscribers. Then, the company expanded to sell individual articles through an online document delivery service. However, the majority of its customers—85 percent—are academic libraries that more often subscribe to journals than make single-article purchases.
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John Gartner
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