Creating Online Products with Bottom-Line Impact
Haworth Press embarks upon A major e-book endeavor, bundles digital content, offers RSS feeds and more.
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John Gartner
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Haworth sells the print versions of its journals as individual subscriptions, but the company smells opportunity in bundling content. It is aggregating the electronic versions of related journals into “suites” that will be sold at a discount, Hall says. For example, Haworth produces seven journals covering gay, lesbian and bisexual topics, and libraries that subscribe to the suite of digital versions will be able to pay an as-yet-to-be-determined reduced fee.
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John Gartner
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