Creating Online Products with Bottom-Line Impact
Haworth Press embarks upon A major e-book endeavor, bundles digital content, offers RSS feeds and more.
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John Gartner
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According to Hall, one of the major target markets for the online suites will be academic libraries, who are under increasing spatial limitations. He says that 4 percent of the library subscribers have asked that the printed documents not be shipped even though customers currently pay full price.
Publishers who are considering discounted digital-only subscriptions must factor the potential effect on current revenues before launching new products, Hall says.
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