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Extra: How are you using social networking to sell books?
Pitts: For us, social networking is simply an opportunity for people to share their stories with us and their community. We love it, and it has been invaluable in helping us grow our company. It also allows information to be disseminated quickly. In the past, you [needed] to do a mailing to your customers to let them know about new ideas or to share feedback. But social-networking sites allow you to interact with your customers immediately. We utilize Twitter, MySpace, Facebook, Flickr and YouTube.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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