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With our social media sites, we always try to keep an authentic dialogue going with our fans. There's no grand plan to "sell books" here—just simple conversation and connection. Of course, like any good marketer, we listen to the conversations on these pages closely and respond and engage whenever and wherever needed. We also use the channels to keep interested fans up to date on happenings at “The Elf on the Shelf,” like our national authors' book tour, special events and contests.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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