Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
Extra: What challenges are you facing as a small, family-owned publishing company in a difficult economic climate?
Pitts: All companies face challenges. But for a small, family-owned publishing company, the biggest challenges include finding funding and gaining a customer base. In these economic times, it is tough to find the start-up capital to really build your business. Many of the traditional sources of funding have all but dried up. In addition, many bookstores and retail outlets are hesitant to try a book from an untested and unproven company. So, finding a way to get bookstore owners to believe in you can be daunting, to say the least.
2 Comments
View Comments
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments