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What's really interesting is how fast our Facebook page has grown in just one year. We currently have over 12,000 fans who have joined this page, and many use it to talk to others about our elf. For the most part, this page has grown organically and through "Web word-of-mouth," just like “The Elf on the Shelf” has grown dramatically through good, old-fashioned word-of-mouth. We're so very delighted with our fan and follower support, and hope to make our social media efforts even bigger in the months to come.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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