22 Tips for Healthier Offshore Manufacturing Relationships
In-depth, expert advice, from deciding whether a broker or factory-direct relationship is right for you to communicating effectively with your partners and avoiding hijacked content.
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16. Become familiar with the differences in specification terminology. In China, for example, the term “offset paper” can mean “wood-free paper,” while “cover” might mean “wrap.”
17. Avoid the use of slang and colloquialisms. These simply do not translate in most other cultures. Your partners will take you quite literally, so phrases such as “hit the nail on the head” or “we’re on the same page” will likely be misunderstood.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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