E-MarketingStrategy: Read This Article Before Putting Anything Else on the Internet!
In a post-SEO world, your content has got to be useful… to your
audience. These 5 questions will help.
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4. Will my title grab anyone's –attention?
Websites are not read. They're scanned… quickly. People dart around the page looking (frantically) for their next click. Your content's title must stand out. And it must convey the value of your content in an instant.
Unfortunately, this phenomenon is not limited to websites. Often, when your content appears in feeds or aggregators or tweets or emails, the only bit of your post that readers will see is the title. The most popular news and content readers of the day—Zite, Currents, Flipboard and others—display your title and a photo in a list buried among other publishers' content. In order for your content to be selected from that list, you need to spend all the time you need to come up with a title that prompts clicking.
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- J.S. McDougall
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