E-MarketingStrategy: Read This Article Before Putting Anything Else on the Internet!
Consider this: An up-and-coming photographer, whose book of "tigers cuddling with babies" photos you've just published, releases a photo to the Web of a snow-white tiger snuggled up to 14 newborn children in tiger pajamas. It's the most adorable and simultaneously terrifying thing anyone has ever seen, and it goes massively viral. The image, due to the photographer's unquestionable artistic integrity, was not watermarked with some sort of identification—a link, a name, a book title, etc. Now, the image is on 1 million websites, and it sends the viewers absolutely nowhere. Yes, it's valuable content—people love it! But it is doing no work to sell the book. People see the image, and desperately want more, but cannot find their way from the image to your book.
- People:
- J.S. McDougall