E-MarketingStrategy: Read This Article Before Putting Anything Else on the Internet!
In a post-SEO world, your content has got to be useful… to your
audience. These 5 questions will help.
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What prompts clicking? This depends on your audience, the language you use, what's popular that day and so on. Post timely content that's relevant to the larger discussion of the day. Use language in your title that conveys the content's value in an instant: "Learn to…"; "How to…"; "Watch a tiger…"; "The Top Ten Best…" and so on. And, make your titles short. Feeds and aggregators will chop off anything beyond a certain number of characters, so be sure to put your punch up front!
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- J.S. McDougall
J.S. McDougall
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