E-MarketingStrategy: Read This Article Before Putting Anything Else on the Internet!
In a post-SEO world, your content has got to be useful… to your
audience. These 5 questions will help.
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2. Does this content lead back to the source?
All content—whether it's a video, an article, an op-ed, an interview or a quote—must lead any interested people back to where they can find more. Our goal is to use free content to sell paid content. The free content is distributed to prove to your audience the value of the paid content.
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- J.S. McDougall
J.S. McDougall
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