E-MarketingStrategy: Read This Article Before Putting Anything Else on the Internet!
In a post-SEO world, your content has got to be useful… to your
audience. These 5 questions will help.
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J.S. McDougall is the author of "#tweetsmart: 25 Twitter Projects to Help You Build Your Audience" (O'Reilly, 2012) and "Content Marketing: The Definitive Guide to Making Your Content a Valuable Marketing Tool" (O'Reilly, 2012). He is a digital strategy consultant to the book publishing industry and can be reached on Twitter at @jsmcdougall or through his company's website at catalystwebworks.com.
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