E-MarketingStrategy: Read This Article Before Putting Anything Else on the Internet!
In a post-SEO world, your content has got to be useful… to your
audience. These 5 questions will help.
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This is an instance where it can be extremely tempting (believe me, I know!) to fire off an excerpt from your hot new gardening book to the 30,000 people on your cookbook mailing list. Big numbers are dangerously alluring. Don't do it. Those 30,000 people have elected to get your cooking content. Gardening isn't "close enough." If you want to keep them, build (or buy) a separate gardening list.
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- J.S. McDougall
J.S. McDougall
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