Putting Fans To Work: A new tool for successful author events
Talking with Togather's Andrew Kessler about smart, social audience building
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Brian Howard
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It's a little bit like Kickstarter in that once an event is proposed (by fans or by the author), a target number of committed, paing attendees is set, with a goal of making the event worth the author's while.
"It's hard to find an audience for your work. I don't know that anyone would deny that," says Kessler. "When you're new and you're just starting out you have to try. This makes it easier to try."
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