Putting Fans To Work: A new tool for successful author events
Talking with Togather's Andrew Kessler about smart, social audience building
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Brian Howard
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The key, says Kessler, is knowing when to cut bait on an event that's not finding traction.
"Our success is based on people's ability to let go," says Kessler. "You have to let the events that don't find traction go away gracefully. Then you don't have to give talks to nobody. And you can always try again [with a particular audience or venue]. It's a small shift in thinking, but if you can manage that, it can lead to a lot of good things."
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