Putting Fans To Work: A new tool for successful author events
Talking with Togather's Andrew Kessler about smart, social audience building
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Brian Howard
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Kessler, who's based in Brooklyn, gives the example of an event at Rutgers University that he wasn't sure would attract enough interest. "I wasn't sure if they would make it happen, but when I checked back and saw that they were making amazing progress, I thought, 'Wow, these people really care, and I've found new community for my work."
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