Putting Fans To Work: A new tool for successful author events
Talking with Togather's Andrew Kessler about smart, social audience building
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Brian Howard
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"What it all exposes," says Kessler, "is that the job of someone who wants to promote themselves shouldn't be about scrambling to fill seats, it should be connecting with communities."
But is it awkward to cancel an event that had some, but not enough, interested parties? "I would posit that that quick conversation is much less irritating and painful than giving a talk to a big auditorium with nobody in it," says Kessler.
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