Corner Office: Aiming for Agility
Lerner Publishing Group President and Publisher Adam Lerner discusses the 50-year-old company’s efforts to keep pace with change.
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• What digital strategies are you employing?
Lerner: Well, we are definitely looking at digital products … specifically for the school and library markets, because those markets are ... just really starting. No one knows exactly what kinds of products are wanted. We're going to be trying several different kinds of product approaches and see which direction gains some traction. This fall, we will be releasing digital products that do things and reach markets that our print titles can't.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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