Corner Office: Aiming for Agility
Lerner Publishing Group President and Publisher Adam Lerner discusses the 50-year-old company’s efforts to keep pace with change.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
• So what do you see as your greatest digital
opportunities?
Lerner: … Digital opportunities have to work hand-in-hand with print. … While it's understood that the majority of every book publisher's revenue now is still derived … from print revenue, without digital elements, print will suffer because the relevancy of the house will diminish. I think it's just imperative to have a digital strategy and show that to the market.
0 Comments
View Comments
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments