Corner Office: Aiming for Agility
Lerner Publishing Group President and Publisher Adam Lerner discusses the 50-year-old company’s efforts to keep pace with change.
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• Overall, what are your biggest business challenges?
Lerner: … Just that the market is not growing. It's shrinking. And so … it's a market share game. Not everyone is going to grow; especially in the school library market right now. Budgets are shrinking, and the only way we can grow is to take market share away from our competition. That's a big business challenge.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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