Corner Office: Aiming for Agility
Lerner Publishing Group President and Publisher Adam Lerner discusses the 50-year-old company’s efforts to keep pace with change.
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It's a challenge because creating a digital infrastructure is not an inexpensive thing. … So it's a real fine line to be able to fund the change in workflow without necessarily counting on revenue—digital revenue. That's a real big balancing act, I think.
Working creatively in print is different from working creatively digitally. And … we only have a limited amount of expertise creatively on the digital side. So we've had to seek to find the right partners that can … augment the creativity in our print and translate that in some meaningful ways digitally. And then to learn from them and begin to incorporate that as part of what we do—it's a big challenge.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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