Making a Connection With Interactive Children's Books
Publishers deploy low-tech and high-tech content to engage kids and get them invested in reading.
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"It's a whole lot easier to convey push and pull with digital, when the print is static," says Williams. "So this title, in particular, lends itself to a more interactive platform."
Dawn of the Interactive App
Sandy Philpott is director of marketing at Dawn Publications, based in Nevada City, California. In her estimation, interactive books aren't just new-fangled fads. They're here to stay.
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Gretchen A. Peck
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