Making a Connection With Interactive Children's Books
Publishers deploy low-tech and high-tech content to engage kids and get them invested in reading.
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Today, paper-based books are developed alongside the digital companions, which requires artists and illustrators who work in digital media already. This cuts down on the creative time "immensely," says Philpott.
When titles like The Mouse and the Meadow and The Swamp Where Gator Hides are ready, they're put before "beta testers" -- teachers and classrooms of children -- to see if they pass the stringent real-world examinations. And while teachers still appreciate a great hardcopy book to share with their students, Philpott says that many are eager for great content to be used on iPads and other electronic devices now in widespread use thanks to educational grants and digital investments.
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Gretchen A. Peck
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