Making a Connection With Interactive Children's Books
Publishers deploy low-tech and high-tech content to engage kids and get them invested in reading.
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"It's really hard to keep [children's] attention, and we're finding that more and more, younger children are into the digital age," says Philpott. "Although a physical book is still very important and key to their imagination, they like the ability to interact with the content. We've seen toddlers who will take a book and try to swipe its pages, like they would with a tablet, and expect the page to turn."
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Gretchen A. Peck
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