Making a Connection With Interactive Children's Books
Publishers deploy low-tech and high-tech content to engage kids and get them invested in reading.
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At Arbordale, ebooks are developed alongside their print counterparts: Print debuts first, followed by the ebook launch. Mobile apps, which Williams says are a little more complicated and challenging to develop, come later. The publisher has also developed its own ereader, which allow readers to utilize a key interactive feature: Children can switch between English and Spanish languages on the fly.
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Gretchen A. Peck
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