Making a Connection With Interactive Children's Books
Publishers deploy low-tech and high-tech content to engage kids and get them invested in reading.
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With the introduction of ebooks and mobile apps to the publishing mix, the concept of "interactivity" becomes even more broadly defined. "The definition is so open at the moment -- everything from audio to coloring-in, virtual lift-the-flaps, to complex gaming mechanics," says Eric Huang, development director for London-based Made in Me, both a distributor and publisher.
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Gretchen A. Peck
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