Making a Connection With Interactive Children's Books
Publishers deploy low-tech and high-tech content to engage kids and get them invested in reading.
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While ebooks and mobile apps may be garnering a lot of attention and press, print books are still quite adept at capturing kids' imaginations and getting them engaged in their pages. "It's something that you can hold, grab, bite, chew on, and take with you, no matter what," says Handprint Books' Christopher Franceschelli. "And the fact that the book is always there is a positive in a child's life, rather than the sort of ephemeral appearance on the screen."
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Gretchen A. Peck
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