Making a Connection With Interactive Children's Books
Publishers deploy low-tech and high-tech content to engage kids and get them invested in reading.
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Parents still value a mix of traditional books, ebooks, and digital apps, says Philpott. "There are parents that still love to read a book to their kids at night, because they've had long days and have been on their computers all day, so the last thing they want is to sit in front of an electronic device. But I've also found that many younger parents are completely reliant on mobile devices and find that it's the best way to keep up with their children, to connect with them."
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Gretchen A. Peck
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