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What is the site's purpose?
The purpose of the site determines how it's built and managed. Steve Potash, president of OverDrive Systems, Cleveland, OH (www.overdrive.com), outlines the basics of setting up a book publisher's site. If the purpose of the site, he says, is primarily to post information about your company and general promotion, sales and marketing support, there are a number of standard practices that equate to using common sense to keep files clean and organized. For example, keeping duplicate sites in-house may be a good idea, he advises, maybe on the intranet server, where they can be previewed, posted and managed before they're posted on the World Wide Web.
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