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Compelling presence is important, stresses Khazaei, who is constantly working on making the HarperCollins' site "more appealing and user-friendly." Khazaei explains, "We manage our site with that expectation. Our site is not the singular online activity that we carry out for the purpose of promoting and selling our books. It's one of them." HarperCollins is going to start using a database-driven model, where the pages are dynamically created off the database each time they are loaded. "It's much easier to manage that way," he comments.
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