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"We've been able to customize, or adapt our Web presence, to meet the needs of a Web visitor," says Shapiro. Through the partnership with Dawson, a catalog clearing-house information center, Oxbridge is now selling subscriptions to about 100,000 titles online, in over 260 subject categories, on behalf of publishers whose titles are listed in its database. "We are showing publishers a new revenue stream," Shapiro comments.
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