Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
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EXTRA: Describe how you utilized some principles from the popular business book, “The Long Tail,” and how they are playing out in your business model.
HART: We frequently promote our backlist on our Web site to try to capture the “long tail” effect. We put seasonal pages online to tie our books into holidays/events, and to promote our releases each season. Typically, these pages include backlist titles as well as current releases. Newsletters occasionally include backlist titles from the author of a current release. Press Releases include information about backlists titles from an author as well as the release being promoted.
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