Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
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In other targeted advertising, we have taken advantage of Google and Yahoo’s search advertising to key in on niche markets for our books.
We regularly send review copies to bloggers, who tend to post reviews on their own blogs, as well as Amazon.com, and other book review sites. I select a portion of the 50+ blog list that I have contact with for any individual book, and I am regularly expanding that list.
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