Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
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We are also exploring what we can do with audio and video. Currently, we post videos that are available, as well as excerpts from our audio books, on the site.
EXTRA: What is the biggest challenge you are facing on the marketing and sales side in religious publishing today? How can publishers combat this challenge?
BENNETT: Getting attention for our product. It seems obvious to say, but the challenge that any company has faced since the beginning of time is still the biggest challenge. Today’s society is busy and has thousands more ways to get distracted than even one generation back. We have to fight to let people see books as an experience—an escape from the madness, if you will.
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