Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
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EXTRA: What are you working on in the areas of social networking, e-newsletters and video?
HART: I have recently begun exploring social networking sites, and currently have a Bethany House profile on ShoutLife.com, which is a large Christian-oriented site that is similar to MySpace. On this site I post announcements of new releases and build a network or “friends” whom I hope to use as potential reviewers as the site grows. We have also begun to explore having company blogs to promote our fiction and nonfiction, but one that will have a distinct voice rather than be a site to post our publicity materials.
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