Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
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We make newsletters a priority in our online marketing efforts and regularly seek to increase our newsletter subscription rate. We promote the newsletters through back-of-book ads, feature them prominently on the Bethany House Web site, and use some online advertising to direct people to a newsletter sign-up option. These newsletters feature special content, new release notifications and giveaways.
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