Editor's Note: Noise Pollution: Why more data isn't better data
What Nate Silver's "The Signal and the Noise" can teach publishers
By
Brian Howard
Publishing's digital revolution, in addition to creating strong factions around the way books and other forms of digital content are bought, sold, marketed and consumed, is dumping an information age's worth of data into the industry. We're overflowing with aggregate data about reading and purchase habits, and very granular data about how far into ebooks people read, how they perform on test prep questions, what passages they highlight and what products they've viewed on the Internet.
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%0D%0A%20%20Silver%20holds%20an%20exalted%20position%20as%20a%20high%20priest%20of%20political%20statistical%20analysis;%20his%20model%20for%20crunching%20polling%20data%20in%202008%20proved%20eerily%20accurate.%20As%20publishing%20moves%20into%20an%20era%20of%20big%20data,%20there's%20much%20to%20be%20gleaned%20from%20Silver's%20cool%20approach%20to%20information.%20Silver's%20stance%20is%20that,%20contrary%20to%20conventional%20wisdom,%20more%20information%20is%20not%20necessarily%20a%20good%20thing,%20and%20certainly%20not%20right%20away.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fnoise-pollution-nate-silver-signal-noise-publishing%2F" target="_blank" class="email" data-post-id="2518" type="icon_link"> Email Email
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