Editor's Note: Noise Pollution: Why more data isn't better data
What Nate Silver's "The Signal and the Noise" can teach publishers
By
Brian Howard
We are entering an age in which data—meta and otherwise—is being presented as the salve for many of publishing's pain points. Good data can produce wonderful results—offering insights into your customers and their behaviors, and informing critical business decisions. But as this just-passed campaign season taught us, more information isn't necessarily better information, and those who can tell the difference—and suss out the good information, even when it tells us things we don't want to hear—will reap rewards.
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%0D%0A%20%20Silver%20holds%20an%20exalted%20position%20as%20a%20high%20priest%20of%20political%20statistical%20analysis;%20his%20model%20for%20crunching%20polling%20data%20in%202008%20proved%20eerily%20accurate.%20As%20publishing%20moves%20into%20an%20era%20of%20big%20data,%20there's%20much%20to%20be%20gleaned%20from%20Silver's%20cool%20approach%20to%20information.%20Silver's%20stance%20is%20that,%20contrary%20to%20conventional%20wisdom,%20more%20information%20is%20not%20necessarily%20a%20good%20thing,%20and%20certainly%20not%20right%20away.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fnoise-pollution-nate-silver-signal-noise-publishing%2F" target="_blank" class="email" data-post-id="2518" type="icon_link"> Email Email
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