Editor's Note: Noise Pollution: Why more data isn't better data
What Nate Silver's "The Signal and the Noise" can teach publishers
By
Brian Howard
Echoing Mark Twain's famous turn about "lies, damned lies and statistics," the key, Silver would say, is to find the useful data among the noise. As he points out, IBM estimates that there are 2.5 quintillion bytes of new information created per day and, without smart approaches to parsing and interpreting that data, we're prone to focus on the information that tells us what we want to hear and ignore the rest.
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%0D%0A%20%20Silver%20holds%20an%20exalted%20position%20as%20a%20high%20priest%20of%20political%20statistical%20analysis;%20his%20model%20for%20crunching%20polling%20data%20in%202008%20proved%20eerily%20accurate.%20As%20publishing%20moves%20into%20an%20era%20of%20big%20data,%20there's%20much%20to%20be%20gleaned%20from%20Silver's%20cool%20approach%20to%20information.%20Silver's%20stance%20is%20that,%20contrary%20to%20conventional%20wisdom,%20more%20information%20is%20not%20necessarily%20a%20good%20thing,%20and%20certainly%20not%20right%20away.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fnoise-pollution-nate-silver-signal-noise-publishing%2F" target="_blank" class="email" data-post-id="2518" type="icon_link"> Email Email
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