Not All (e)Books Are Created Equal
Strategies for pricing your e-books.
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In reality, however, these value factors are used only rarely to systematically set the price: The length (and thereby paper and print costs) has the biggest influence on the book price. With this approach, the price might just also match the reader's willingness to pay (if the publisher is lucky). Making matters worse, publishers rarely take into consideration how a price adjustment of even $1 can negatively or positively affect volume, revenue and profits. Following the logic of value-oriented and profit-optimal pricing, using the print price as the starting point for e-book pricing makes very little sense.
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- Annette Ehrhardt
Annette Ehrhardt
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