Not All (e)Books Are Created Equal
Strategies for pricing your e-books.
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These value factors present a clear picture: No e-book is created equal. You have to differentiate between text e-books (pure content), and enhanced or enriched e-books with added features (with greater value). Digital textbooks, for example, may very well offer the reader more value than the traditional print version. The interactive elements, such as vocabulary trainers, can make digital books much more valuable to readers than print. The discrepancies in value ("x") between print books and e-books can be negative, zero or positive. In other words, the e-book's value may even be higher than the value of the printed book.
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- Annette Ehrhardt
Annette Ehrhardt
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