Not All (e)Books Are Created Equal
Strategies for pricing your e-books.
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Value-Oriented Pricing: The Highest Profit Potential
Ultimately, not much argues in favor of pricing e-books based on the formula of "print price minus x." E-books are individual products with their own target group, and thus deserve to be priced separately. Still, you have to be careful which approach you choose: The classic cost-plus approach won't get you the right price. But value-oriented pricing will, given you can determine what kind of value your e-book (or e-book category) offers your target group, and translate this into the right price. This may not be the easiest approach-but it definitely offers the highest profit potential.
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- Annette Ehrhardt
Annette Ehrhardt
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